PepsiCo Awarded Pouring Rights for Grand Prairie’s New Multi-Purpose EPIC Complex Center
(GRAND PRAIRIE, Texas) – May 11, 2017 – Epic Waters Indoor Waterpark, set to open this November in Grand Prairie, Texas, and The EPIC, a mega recreation and lifestyle center, set to open in early 2018, announced today an exclusive pouring rights partnership with PepsiCo. PepsiCo, a global food and beverage company, will leverage its marketing expertise and showcase its broad beverage portfolio to help drive interest and excitement to Dallas Fort-Worth’s newest indoor waterpark and recreation complex.
Under this agreement, consumers will get the opportunity to taste a variety of some of PepsiCo’s fan-favorite beverage brands, including LEMON LEMON ™, Aquafina Sparkling, LifeWTR, IZZE FUSIONS™, 1893, Naked Juice and Lipton Iced Tea. These products will be placed in beverage-only Hello Goodness vending machines – a vending platform that focuses on providing consumers with healthier, affordable on-the-go options. Other beverages including Diet Pepsi®, MIST TWST®, Mountain Dew®, Dr. Pepper, Big Red and Brisk® ice tea will be available on fountain.
“The skyline at the EPIC Project has seen tremendous changes over the past few months. As we work towards a late 2017 opening, it is exciting to announce our partnership with PepsiCo and their extensive line of beverage products,” says Richard Coleman, Sr. VP and Principal of Epic Waters Indoor Waterpark’s management company, American Resort Management. “This partnership will be beneficial to our guests and community alike as PepsiCo has shown tremendous commitment and an understanding of what The EPIC, Epic Waters, PlayGrand Adventures and the Grand Lawn are all about.”
“We are very excited about our new partnership with PepsiCo,” said Rick Herold, Director of Parks and Recreation for Grand Prairie. “From our first meeting, they wanted to play a major role in this EPIC project.”
As a valued partner with Epic Waters Indoor Waterpark and The EPIC, PepsiCo will supply the facilities with customer merchandising solutions, on-site brand materials and retail activation. With the company’s proven success in entertainment venues and arenas, Epic Waters Indoor Waterpark, American Resort Management and Grand Prairie Parks and Recreation Department look forward to growing and working together to build a dynamic partnership with PepsiCo.
“We are excited to partner with American Resort Management and the city of Grand Prairie on the EPIC project,” said Curt Webber, Sales Manager, PepsiCo Foodservice.” We look forward to developing a long-standing partnership that will allow guests the chance to create memories with family and friends, while enjoying PepsiCo brands.”
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About Epic Waters Indoor Waterpark and The EPIC
Located off of TX 161 and Arkansas Ln. in Grand Prairie, TX, Epic Waters Indoor Waterpark and The EPIC are the next phases of development at Grand Central, which when complete, will be one of America’s most unique city-owned recreation and enrichment-based complexes. Epic Waters Indoor Waterpark will include 80,000 square feet of indoor, and 2 acres of outdoor aquatic fun. Featuring three “first of its kind” attractions, as well as a retractable roof atop a year-round waterpark, this unique waterpark sets itself apart from the local competition. The EPIC is a state-of-the-art lifestyle and mega recreation center featuring a library, recording studio, theater, adventure track, culinary arts theater, and so much more. The facility will be one-of-a-kind, and will change the face of municipality recreation facilities.