When guests book a resort, they’re looking for a one-of-a-kind experience. They want a place that combines the best of everything—relaxation, adventure, food, culture, and a plethora of other amenities, because they’re not just looking for a place to lay their heads during their vacation—you are the vacation.
Guests expect more when booking a resort. What does your resort have that others don’t? What can you provide better than anyone else? At American Resort Management, we continue to help resorts exceed their potential and set continually aggressive goals yearly. When looking at your resort, here are some things to consider:
You can have the most advanced, beautiful resort anywhere in the most ideal location around, but if your guest service leaves something to be desired, you will lose business. Guest service is the foundation of the Hospitality industry, and must be the top priority. Take a close look at how your associates interact with guests. Train every associate to have a guest-first mentality, and implement additional programs and training to reinforce these ideas. A great resort starts with great guest service.
Take Advantage of Your Location
Are you fully taking advantage of your resort’s location? Do you have adequate resources to ensure your resort is the place to host events in your market? Destination events and weddings bolster your revenues and your reputation. Revisit how you can integrate your resort’s amenities and surroundings into a plan to make your resort the destination you know it can be.
Creative Packages and Promotions
In addition to the scenic elements, what makes the community surrounding your resort unique? Take a look around and see how you can incorporate community staples into your marketing efforts. Whether it’s nearby wineries and breweries, music acts, or another kind of entertainment, look for ways to work with the businesses in your community and incorporate these into fun packages for locals and out-of-towners to enjoy.
Listen to Your Guests
There are several ways to assess where a resort can improve, but the truest sense of the “what’s” and “where’s” comes directly from your guests! Make sure to make it as easy as possible for them to express their feedback to you, and make reviewing this feedback an active priority.
Resorts become staples in their communities, destinations for tourists and vacationers, and can become extremely positive investments for owners. Understand what the guests in your market expect, and determine how you can even better go above and beyond those expectations.