Each member of the Executive Team of American Resort Management, LLC averages 20 years of hotel experience and has a focus in the major aspects of hotel operations:
Jeffrey D. Mona, CHA – President
Jeffrey has been involved in the hospitality industry since 1986. He began his career in the restaurant industry before transitioning into hotels. Over the past 20 years, Jeffrey has been actively engaged with major hotel, restaurants and project development companies; as general manager, regional director, project manager and Director of Operations. He has developed Human Resource & SOP materials. Prior to becoming President of American Resort Management, LLC he spent several years working with a group to form a hotel and management company that grew to a portfolio of 20 nationally franchised and independent properties. His experience has helped him develop operational procedures, training systems and accounting procedures for the hospitality industry.
Jeffrey’s concentration has been in overseeing operations and coordinating development projects. Projects have included hotels, convention centers, commercial development planning, Water Park design and operations and restaurant developments.
Jeffrey attended Penn State University majoring in Business Management and is a Certified Hotel Administrator by the Educational Institute of the American Hotel and Lodging Association.
- Current leadership roles include:
- President, Crawford County Convention and Visitors Association
- Board Member, Greater Meadville Chamber of Commerce
- Board Member, NW PA Economic Development Association
- Board Member, Erie County Convention and Visitors Association
- Board Member of the World Waterpark Association
Richard P. Coleman, CHA – Executive V. P. New Product Development
Mr. Coleman has been involved in the hospitality and amusement industries for over 25 years. His career has encompassed all aspects of hotel, food and beverage, conference center, amusement, and indoor water park operations. He has extensive experience ranging from development, financing, branding, launch and daily management of single and multi-unit properties, representing many nationally flagged and independent locations.
Over the past decade Mr. Coleman has been directly involved in numerous large scale hotel, resort and themed attraction projects totaling over $ 500M in development. Mr. Coleman has extensive experience in EB-5, USDA and other non-traditional funding programs.
Mr. Coleman has focused his career on providing the best guest experience possible through the efforts of recruiting, training, and motivating management and staff. He has written, produced and implemented dozens of orientation, training and retention programs.
A frequent lecturer and guest speaker, Mr. Coleman works tirelessly promoting the need for a return to more personalized and “old world” service. Mr. Coleman has written and delivered dozens of property specific orientation programs for managers and associates that motivate individuals to reach for excellence. Mr. Coleman also created and developed the “Aloha Spirit” Orientation and Training Programs as well as the “Housekeeping Games” Employee Retention Program.
- Mr. Coleman holds the following certifications and memberships:
- Certified Hotel Administrator from the American Hotel & Lodging Association
- Member of International Association of Amusement Parks and Attraction
- Certified Ride Inspector for the State of Pennsylvania Department of Agriculture
Laura Salisbury – Vice-President of Sales and Marketing
Laura has been involved in the hospitality industry for more than twenty years. She graduated Summa Cum Laude from Baker College, majoring in Marketing Management and then began her career in the airline industry before moving into hotel sales and operations management. Before joining American Resort Management, LLC Laura was responsible for overseeing both overall sales and operations for multiple hotels as an executive member of a national hotel management company, where her portfolio included diverse properties in major, mid and small markets, including full-service and all-suite hotels ranging in size from 60 to 600 rooms.
Laura has extensive experience in the preparation and implementation of sales & marketing plans and operating budgets, along with the monitoring of their results. She works directly with the property management and hotel sales teams to ensure the effectiveness of the sales and marketing efforts. Laura is responsible for recruiting, training and developing all sales personnel and is experienced in developing standard operating procedures and training programs.
Laura is dedicated to providing hands-on leadership, developing strong selling relationships and implementing sales & marketing programs to ensure profitability and the maximization of revenue. Throughout her career, Laura has been actively involved in city and state tourism organizations and numerous hospitality sales associations.
Chad Lagomarsino – Director of Development-Southeast Region
As ARM’s Director of Development for the Southeast Region, Chad is involved in many aspects of the expansion of American Resort Management’s portfolio, identifying and analyzing potential hotel and resort investments, securing third party management contracts for hotel, resorts and entertainment projects and joint-venture hotel, resort and entertainment projects. Throughout his career, Chad has developed solid relationships with owners, brokers, and financial institutions in the region, which assist him in identifying opportunities for our investment partners and contracts for ARM.
Prior to joining American Resort Management, Chad was a founding partner of Georgia Land and Commercial Solutions (GLS). Under his leadership, GLS grew into an industry giant which was empowered by over 700 licensed agents working in the Virtual Properties division. GLS was responsible for brokering and closing large tracts of land throughout Georgia. Chad has been successful in closing a variety of land and commercial properties. Properties include 8,800 acre timber tract outside of Athens Georgia to numerous raw land developments in Northeast Georgia. Chad owned and master planned 65 prime acres in Gwinnett County, including plans to bring the first indoor water park mixed use project to Georgia. Chad also has developed many small projects in the panhandle of Florida and helped raise financing for 2,700 acres in Pensacola. Chad’s company allowed buyers to pursue their dreams.
Gerald Cermak, CPA – Director of Financial Services
Mr. Cermak is a Certified Public Accountant and a Graduate of Edinboro University with a Bachelors of Science in Business Administration/Accounting. He has over 26 years of experience as a dedicated professional in Accounting and Finance at some of the most elite companies in the country where he filled various roles from Accounting Manager, Financial Analyst for consolidation and reporting, and both Internal and External Auditor.
Prior to joining American Resort Management, LLC. Gerald has held both the Director and Chairman positions with American Foundry Society Northwest PA Chapter, as well as the Director position for the Allegheny Recovery Corporation.
Terri McAndrew - Human Resource Manager
Terri has over 10 years of Human Resource experience and is passionate about her profession. Her expertise and understanding of the importance of being a strategic partner in company growth has made her a great fit for our company as we continue to grow. She began her career working in Human Resource with a franchise restaurant business. Continued to grow in her profession holding Human Resource manufacturing generalist positions while earning her Professional in Human Resource certification (PHR). She is currently working to attain the Senior Professional certification (SPHR).
As well as the day-to-day functions of Human Resources, Terri advises our properties regarding all things people assuring compliance in the complicated regulatory world of HR. Her vision is to make our properties the premiere employer in their communities.
James Moss - Accounting Manager
James is a graduate of Indiana University of Pennsylvania with a dual degree in Finance and Economics. He previously worked in the nonprofit and real estate development sectors with The YMCA of Greater Erie, and The Westminster Group respectively. James main duties focused on building internal controls and reducing finical risk for the firm. James currently oversees the day to day accounting activities at over 10 various ARM properties, while also managing a accounting staff among these properties of 12 other professionals. Along with working to continue to improve internal controls at the properties. James plans to continue his education by pursuing a MBA in the coming years.
Lee Barczyk - Marketing Coordinator
Lee graduated from with a BA in Marketing, from Pennsylvania State University in 2017. He has worked in the hospitality industry for nearly 7 years, helping various hotels/resorts to improve their digital, social, and traditional marketing efforts. From working in New York, with ARM’s Fairway Suites at the peak as well as in Chicago, with ARM property Grizzly Jack’s Grand Bear Resort, Lee has worked with both small to large properties.
Outside of the Hospitality Industry, Lee also co-owns a full service marketing agency based out of Lakewood, NY called Pursue Pro. Lee additionally freelances within the social media marketing industry and currently manages various large social pages. Lee’s main focus is on social media where he builds content strategy, the content itself, builds and engages with target audiences, and creates ad campaigns. Lee plans to continue building his own business while helping other businesses grow on his behalf.